Marketing project management with Coyaba
Does your marketing team, which is in charge of the company’s brand image, have to manage multiple interdisciplinary projects with strategic challenges? With Coyaba, optimize your workflows and maximize your employees’ productivity in order to boost all of your marketing performances over the long term!
TOOLBOX
Discover Coyaba’s features for your marketing department
Here are a few examples of Coyaba’s features for your marketing team:
Your Coyaba workspace is a true collaborative and interactive space dedicated to simplifying and optimizing your marketing processes. Assign tasks, monitor your projects’ progress, share the latest news with your teams and measure the performances of your marketing actions. On your workspace, effortlessly manage any kind of marketing campaign, break down your marketing strategies into individual tasks and involve all relevant parties.
With Achievements, you can visualize, at a glance, the progress of your marketing projects and your employees’ operational performance. As soon as an objective has been reached, share this accomplishment with your teams! This feature will provide you with an overall view, over the short, medium and long term, of your marketing strategy’s progress. This collaborative tool will also contribute in boosting your teams’ motivation, commitment and productivity on a daily basis!
The To-Do Lists feature enables you to assign, in a few clicks, tasks to your entire marketing team (project manager, graphic designer, community manager, product manager, brand manager, etc.). Therefore, you can manage all of your marketing actions, whether they are sporadic, time-consuming or cyclical, and organize them by degree of urgency. At any time, consult the overall progress of tasks with a Kanban board, Gantt chart or calendar. With this feature, break down your strategic approaches, even the most ambitious ones, into SMART objectives and constantly monitor their progress.
USE CASES
Regardless of your marketing objectives, Coyaba helps you achieve them
Here are a few examples of how you can use Coyaba for your marketing team:
Marketing strategy development
Coyaba helps you manage your entire marketing strategy each step of the way. Break down your strategic objectives into individual tasks with To-Do Lists and monitor team progress with Achievements. Analyze, measure and optimize your marketing strategy’s impact with the At a Glance feature, thanks to personalized key performance indicators (number of clicks, sales, bounce rate, etc.). Consequently, Coyaba assists you up until your strategy’s culmination, regardless of your marketing objectives: generating prospects, increasing sales, improving the brand’s reputation, increasing website traffic, etc.
Customer request management
Coyaba can also help you in the management of all your customer requests. To-Do Lists enable you to assign tasks to your marketing teams for each request issued by the customer and monitor its progress in real time. With Coyaba, you can also easily keep customers informed of the processing of their requests. In addition, the new SumUp feature enables you to automatically generate quality PowerPoint presentations, to be shared with your customers and marketing teams.
Product launch management
stakeholders. Coyaba enables your marketing team to effortlessly and flexibly manage each step of this project’s lifecycle: SWOT analysis, market study, value proposition, marketing campaigns, etc. The features proposed help you ensure that that the schedule and budget are respected and facilitate interdepartmental decision-making. Coyaba also enables close collaboration and transparent communication between all stakeholders: service providers, suppliers, sales director, creative team, R&D, supply chain manager, etc.
ABOUT US
Why Coyaba?
